Staples in Europe
http://www.supplychainbrain.com/content/industry-verticals/retail/single-article-page/article/increased-european-sales-for-staples-yeah-weve-got-that/?adcode=90
Economy in the European Union is growing rapidly. Many companies in the United States are trying to expand their markets into Europe. Framingham, Mass-based Staples, second largest office products superstore retailer in the United States is trying aggressively to improve its sales and market in Europe. The trick is to duplicate Staple’s success in the United States where they already have 1200 superstores, and New York alone has about 100 superstores. Still, they are trying to find the needs of the European market. Last fall Staples opened a new European headquarters, distribution center, and call center in Belgium. Staples up to this point, has 165 retail stores in Europe. It has stores in Germany, United Kingdom, the Netherlands and Portugal. Even though Staples is a relatively new company in Europe, it is more efficient than most European retailers.
Economy in the European Union is growing rapidly. Many companies in the United States are trying to expand their markets into Europe. Framingham, Mass-based Staples, second largest office products superstore retailer in the United States is trying aggressively to improve its sales and market in Europe. The trick is to duplicate Staple’s success in the United States where they already have 1200 superstores, and New York alone has about 100 superstores. Still, they are trying to find the needs of the European market. Last fall Staples opened a new European headquarters, distribution center, and call center in Belgium. Staples up to this point, has 165 retail stores in Europe. It has stores in Germany, United Kingdom, the Netherlands and Portugal. Even though Staples is a relatively new company in Europe, it is more efficient than most European retailers.
